Just because I talk about death, cancer and heart attacks everyday doesn’t mean I don’t want to feel welcomed…Life insurance is a dull, morbid or even boring subject for some. However, it doesn’t have to be any of the aforementioned, it can be much more light-hearted, uplifting and welcoming experience.
One of the Insurance Providers that I use gave me such a warm welcome it has inspired this blog…
Picture this, you have panel of providers circa 15 different companies, they all want you to recommend their products, they all email you with an introduction email which is from your account manager (or similar title). Until you start to talk to them and get to know them on a personal level this is when you start to feel welcomed. Except one provider who has stood out from all others.
One morning I collected my mail from my office and I had a couple of correspondence which I was intrigued by. The first a thank you card from a lovely lady I’d spoken to regarding using her services. The second was a padde envelope which contained another thank you card, notebook, pen and a smiley face from one of my providers. This simple gesture has made them stand out from all the other providers; as the ones that go the extra mile for their agents. What do they do for their clients?
Something so simple, can be so effective, as a basic human need, we want to feel inclusive and appreciated. Someone doing something gratifying goes a long way in my book.
Prior to receiving this little package, I had a few ideas on how to say Thank You to my clients, which I have incorporated into a gratitude box. This has been shared prior to launching with a few friends and clients to understand if this will be something they would like to receive. I’m not going to spoil the surprise by giving away in a blog of the contents of the gratitude box am i?
What do you do to make your clients feel warm and fuzzy inside?
How do you say thank you?
Would love to hear how you go the extra mile to make your clients feel valued.
I look forward to you joining Enable Life on this journey, with you, for you.